Eggs. Chicken. Rice cakes. Existential dread.
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Current Drop · Grocery Gains
Latest heat: crisp lines, dry humor, gym approved.
Spoon. Tupperware. The thousand yard stare.
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Meal Prep
Sunday: creatine. Monday: creatine. Tuesday: creatine.
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Supplement Sorter
The only wall art we respect.
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Lift Laugh Love
Bro-tein Chowder · Whey Isolate
A clean whey isolate with a label inspired by classic soup cans. 24g protein per serving, <3 g sugar. Vanilla and Salted Caramel to start.
Manufactured in a cGMP facility. Supplement Facts and COA available by lot. We do not endorse non‑prescribed use of any controlled substance.
Preorder model keeps quality high with minimal waste. We publish lot COAs.
Premium embroidery. Deadpan included.
Headwear
Bald Spot Cover
Do not use for BFR training.
Headwear
Cranial‑Cuff Headband
Stainless Steel insulated with a lonely punchline.
Hydrate
Drink Up
Let your gains do the swinging. Rated for real weight. Ornaments detach for gym‑safe mode.
Gear
Danglin’ PR Belt
Not Alone · Our mental health commitment
Training can feel solitary. You are not alone. We donate 50% of net profits from The Lonely Lifter sales each quarter to organizations supporting body image and athlete mental health across all genders.
Planned partners this year
- The Hidden Opponent · athlete mental health education and advocacy
- Morgan’s Message · stigma reduction for student‑athletes
- National Eating Disorders Association (NEDA) · resources for athletes
- Project HEAL · access to eating‑disorder treatment
- International OCD Foundation · Body Dysmorphic Disorder resources
- Body Dysmorphic Disorder Foundation (UK)
Immediate help: call or text 988 in the U.S. If outside the U.S., check local resources.
We depict real lifter life. We do not glamorize or endorse non‑prescribed use of any controlled substance. If you’re struggling with body image or substances, the resources above are for you.
Stories
Behind the designs, prep diaries, and community submissions.
Grocery Gains: the origin story
It started at 4:58 p.m. on a Friday night with a cart full of eggs, chicken, and rice cakes; living the life of the lonely lifter. The rest is printed history.
Prep night: the shave and the save
Shave at 7pm, sleep by 8pm. A ritual in service of a personal best. Photo essay incoming.
